51ÊÓÆµ

BAM104 — Business Communications

AAS in Business Administration
  • Course ID: BAM104
  • Course Credits: 4
AAS in Business Administration Program Availability:
  • California Institution
  • New Mexico Institution

About BAM104 — Business Communications

This comprehensive course immerses students in the diverse components and styles of business writing. Through an exploration of communication foundations, students gain a deep understanding of business communication in the digital era and cultivate professionalism by delving into team dynamics, active listening, nonverbal cues, and etiquette. By grasping these essential pillars of business communication, students recognize the significance of intercultural communication and its impact on message reception.

The course further equips students with the skills to skillfully plan and craft effective business messages. They navigate various message types, ranging from concise and digital to formal and informal, while honing their ability to construct positive, negative, and neutral communications. Additionally, students acquire valuable insights into crafting persuasive messages for sales purposes. The course culminates in an exploration of formal and informal writing techniques for business reports and proposals, enabling students to produce compelling and professional documents.


Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

/student-resources/system-requirements/

Required Materials

Web License

Mary Ellen Guffey; Dana Loewy

9798214048680 / 9780357984109

California Institution

401 Mile of Cars Way #100, National City, CA 91950

New Mexico Institution

1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110

51ÊÓÆµ participates in the State Authorization Reciprocity Agreements.

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