This course explores how to create meaningful brand narratives and develop content strategies that connect with target audiences. Students will learn to establish messaging pillars, build content calendars, and produce blogs, videos, and social media content that drive engagement. Emphasis is placed on audience research, consistency, and aligning storytelling with business goals to deliver authentic, effective marketing strategies.
A Windows-based PC that meets the requirements outlined on the following web page:
Textbook
Dan Farkas; Rebecca Geier
9781032438498 / 9781000962697
401 Mile of Cars Way #100, National City, CA 91950
1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110
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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.
