This course introduces the fundamentals of social media management, combining strategic and practical skills for professional use of digital platforms. Students will learn to optimize accounts, create audience personas, and apply engagement strategies across channels. Through hands-on projects, they will design campaigns, schedule posts, and use analytics to evaluate performance. Topics also include influencer partnerships, community-building, and ethical considerations. By the end, students will be able to develop a cohesive social media plan that drives traffic, builds loyalty, and supports marketing goals.
A Windows-based PC that meets the requirements outlined on the following web page:
/student-resources/system-requirements/a
Textbook
Keith A. Quesenberry
9781538167106 / 9781538180112
401 Mile of Cars Way #100, National City, CA 91950
1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110
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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.
