This course introduces the core principles of marketing and their relevance in today鈥檚 digital environment. Students will examine the 4 Ps of marketing鈥擯roduct, Price, Place, and Promotion鈥攚hile gaining insight into the customer journey, consumer behavior, and the role of digital channels in shaping marketing strategies. By establishing a strong foundation, this course prepares students for applied projects and advanced concepts in subsequent courses.
A Windows-based PC that meets the requirements outlined on the following web page:
/student-resources/system-requirements/
Textbook
William M. Pride; O. C. Ferrell
979-8-2140-4095-0 / 979-8-2145-8206-1
401 Mile of Cars Way #100, National City, CA 91950
1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110
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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.
